Bouquet on sliders
Move the sliders and the total updates at once; the florist sends a photo before delivery.
Ecommerce · Platform migration
UltraFlowers: a store with 3,059 products switched over in 21 seconds
A flower delivery store with storefronts in 1,272 cities, moved from an old, slow platform to my own store core with a new interface. Products, prices, redirects and customer accounts came across intact, and the switch itself took 21 seconds.
3,059products moved without losses
19.8 → 0.19 shomepage response before and after
1,744redirects carried over
1,272cities with a storefront
The challenge
The old site answered in up to twenty seconds at peak hours. The store had to move without losing a single price variant, link or customer account, and get an interface of its own rather than a copy of a sister store.
What was done
- A new interface: a mega panel, a mobile drawer, a bottom bar and an account with an order status ring.
- Prices of all 3,136 products checked against the old site, down to every size and stem length.
- 1,744 redirects carried over, 457 categories grouped into 11 blocks.
- A bouquet builder with sliders, quick order without a cart and a four-step checkout.
- Accounts with sign-in via Yandex ID, VK ID, OK and Mail, favourites, bonus points and delivery by the recipient’s phone number.
Key features
Repeat in one tap
The account shows the order status and repeats a past order without filling in the form again.
Every city its own prices
The city chosen in the header recalculates the catalogue for local delivery.
Inside the project
Interfaces are shown in their original language; descriptions are translated.
Result
The new store launched on 8 October 2026. The homepage that used to answer in 19.8 seconds in the daytime now answers in 0.19 seconds. Customers kept their accounts and passwords, and old links lead to the right pages.
Let's build together
Want something like this?
Tell me about your business and the result you need. I will reply with questions, an approach and a price range.