Two actions on the first screen
A visitor from search immediately chooses: browse the catalogue or build a bouquet.
Ecommerce · Flower delivery
Lyublyu Tsvety: from search straight to the builder
A flower delivery store that already had strong search visibility. The new homepage puts the catalogue and the bouquet builder on the first screen, every one of 1,578 products has its own photo, and order updates arrive in messengers.
1,578products, each with its own photo
1,650search clicks to the homepage in 14 days
196categories
367customer reviews
The challenge
Turn more of the existing search visitors into orders. Let buyers assemble their own bouquet quickly, sign in without creating another password and receive order news where they already chat.
What was done
- A new first screen with two main actions: catalogue and bouquet builder.
- The builder placed high on the page, without long scrolling.
- A unique photo for each of 1,578 products, no repeats.
- A clean catalogue of 196 categories without empty sections.
- Yandex ID sign-in and order notifications in Telegram and MAX.
Key features
Sign in without a new password
Yandex ID removes the registration step where orders are often abandoned.
News in messengers
Order updates arrive in Telegram and MAX instead of an email that may never be opened.
Inside the project
Interfaces are shown in their original language; descriptions are translated.
Result
Over 14 days the homepage collected about 35,000 impressions and 1,650 clicks from search, and these visitors now land directly on the builder and catalogue. The store operates in 1,272 cities.
Let's build together
Want something like this?
Tell me about your business and the result you need. I will reply with questions, an approach and a price range.