Thirst first
Large photography of foam, bread and grain leads the page; the company story follows.
Brand website concept
A kvass brand: a homepage that sells the drink, not the factory
A homepage redesign concept for a traditional kvass producer from the south of Russia. Big appetising photography, a flavour picker, the journey from field to mug and a calculator that shows what one keg can earn at a kiosk.
2language versions: English and Russian
The challenge
The existing site talked about the company but did not make anyone thirsty. The concept had to put the product first and still serve three audiences: shoppers, kiosk owners and buyers of malt.
What was done
- A first screen built around the drink, with the main proof points in one line.
- A flavour picker for bottled and draught drinks with formats and shelf life.
- A scroll story “from field to mug”: grain, malt, fermentation, bottling, delivery.
- A turnkey kiosk section with a revenue calculator driven by sliders.
- Separate blocks for malt buyers and a summer festival story; English and Russian versions.
Key features
Kiosk economics
Move the sliders for keg size and price to see what a day of sales could bring.
Three audiences, one page
Shoppers, kiosk partners and malt buyers each find their own block without a maze of menus.
Inside the project
Interfaces are shown in their original language; descriptions are translated.
Result
A working demonstration of a product-first brand website. This is an unofficial concept prepared on my own initiative: it is not a launched site, the brand and products belong to their owner, and calculator figures are examples rather than prices.
Let's build together
Want something like this?
Tell me about your business and the result you need. I will reply with questions, an approach and a price range.