See the bouquet before ordering
The builder shows a scheme of the composition, so the customer knows what the florist will assemble.
Ecommerce · Flower delivery
MonaFlora: the pilot store for a whole network
A flower delivery store with 3,934 products and storefronts in 1,272 cities. It was the first to move to my shared store core, and the migration pipeline built here was later reused for other stores.
236blog queries in the Yandex top 10
3,934products
219blog articles
0.16 sserver response on a phone
The challenge
Create a store foundation that several flower shops could share without looking alike: fast pages, a catalogue of thousands of items, accounts and a blog that brings visitors from search.
What was done
- A bouquet builder that draws the composition: colours, proportions and wrapping.
- Accounts with order status notifications, one-tap repeat and sign-in via Yandex ID, VK ID, OK and Mail.
- “Petals” bonus points, favourites and delivery by the recipient’s phone number.
- A photo of the bouquet before the courier leaves and a message after delivery.
- 219 blog articles; 294 old addresses that returned errors now redirect to live pages.
Key features
Status without calls
Order status changes come as notifications, and the account repeats a past order in one tap.
A blog that works
Articles answer real questions about flowers and bring readers to the catalogue.
Inside the project
Interfaces are shown in their original language; descriptions are translated.
Result
The store moved to the new core on 1 October 2026. The homepage and categories answer in 0.16–0.18 seconds on a phone, and the homepage weighs 59 KB compressed. According to Keys.so on 22 October 2026, 236 blog queries are in the Yandex top 10 for Moscow.
Let's build together
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Tell me about your business and the result you need. I will reply with questions, an approach and a price range.