A calendar of occasions
Customers save their dates and see a countdown, so a birthday never comes as a surprise.
Ecommerce · Flower delivery
Dary Tsvetov: flowers that remember your dates
A flower delivery store in Moscow and the region with 4,253 items in 508 categories. The account keeps an occasions calendar with a countdown to each date, and every category page answers buyers’ questions.
4,253items in the catalogue
508categories with FAQ
0.09 scached server response
1,272delivery cities
The challenge
Move a large catalogue to the shared store core without losing search pages, and give regular customers a reason to come back for the next occasion.
What was done
- An account with an occasions calendar, order statuses, “Give again” and bonus points.
- A bouquet calculator: shade, stem height, quantity, greenery and wrapping.
- FAQ markup and descriptive image texts in every one of 508 categories.
- 270 search addresses reviewed during the move: two categories restored, twelve redirects refined.
- Invoice payment for companies, delivery by phone number and a photo report before the courier leaves.
Key features
Bouquet by parameters
Shade, stem height, greenery and wrapping are chosen in a few taps.
Business-friendly
Companies pay by invoice with closing documents.
Inside the project
Interfaces are shown in their original language; descriptions are translated.
Result
The store moved to the new core on 20 October 2026. Two days later the cached response took 0.09 seconds, and a category on a phone loaded in 0.3 seconds without layout shifts.
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