Estimate from the first screen
No need to hunt for contacts: the estimate request meets the visitor immediately.
Service website · Redesign and SEO
Imperiya Kolodtsev: a well price before the first call
A redesign of a well digging company website near Moscow: a new look, a request for a ten-minute estimate right on the first screen, nine calculators for different jobs and photos of the company’s own work instead of stock images.
9types of calculators
8key pages reworked for search
10 minpromised estimate time on the first screen
The challenge
The owner wanted more enquiries from search and a site that stands apart from many similar competitors. Visitors needed a quick way to price a well and proof that the company really does the work itself.
What was done
- A new design with an estimate request on the first screen.
- Nine calculators, each with only the fields its job needs.
- Eight key pages reworked around real buyer queries and competitor offers.
- Photographs of the client’s own rings and finished wells.
- Lightweight image formats so pages open quickly on a phone.
Key features
One calculator per job
Digging, cleaning, deepening and more — each has its own short calculator.
Real rings, not stock
The photos show what will actually be delivered and installed.
Inside the project
Interfaces are shown in their original language; descriptions are translated.
Result
A visitor prices the job on their own and sees what the finished well looks like. Pages became lighter on mobile, and original texts help search engines tell the site apart from look-alikes.
Let's build together
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